The purpose is why the writer is writing in the first place; what is the intent of their material? All writers need to have a purpose because with a purpose comes a goal. For example, if the purpose of the writer is to persuade the audience, then they will use a specific genre or write using a certain language that will best help them achieve their goal. Throughout the semester, I’ve learned that the main purpose of my writing has been to inform. No matter the topic, my concern was typically how will the audience learn about the issue I was discussing.