Medium

The medium is the way the information is delivered and there are usually 3 different ways to do it: orally, written, or digitally (and in some cases multi-modal which means it uses multiple ways to deliver the material). Writers should choose the best medium that would effectively reach their intended audience and is more easily accessible. Meaning, if a writer wanted to share their informative review with their school’s department, sharing it digitally would be more preferable than sharing it written and printed because you can send it to multiple people and they would receive it in a short period of time. For example, in the multi-modal project we did, we wrote a position paper along with creating a flyer. The paper could be intended for professionals in the field of the topic so they have extensive information about the issue and the general public can be given flyers which is a condensed version highlighting the information they need.